Operation Give Back 2020-2021

Introduction

A nonprofit tutoring service and foodbank located in Blue Ash, in Cincinnati Ohio. Operation Give back works with the "hidden poverty" giving them the right to an education with tutors along with a monthly food bank for meal programing. Operation Give Back is a huge part of Blue Ash’s community especially during the holiday season. They will provide holiday dinners, presents, essentials, and support to make sure these families feel supported.

Case Study

Conducted from fall 2020 to spring of 2021 Operation Give Back gave Cara’s undergrad class the opportunity to do a rebranding of their business. Since their brand wasn't as strong as it could of been. Individually the class made logo’s, concepts, and lock ups for them.

As a group the class came up with brand guidelines to demonstrate touch points, Cara’s role was with Watercolor shape guidelines. It was Cara’s first experience working on a brand guide. This project sparked her passion for branding and design. Although Operation Give Back did not use their brand guidelines, the opportunity was a gateway to her passion for volunteer design work.

Logo

Cara made logo’s and lock ups for this project, Cara was inspired by the tagline “Neighbors Helping Neighbors”. She took inspiration from the recycling logo as well implying “you get what you give”. Cara worked on variations as well as playing with lock ups and logos.

Brand Guide

The brand guide was a class wide group project. Cara’s role was working on the color and pattern team, but eventually branched off onto a watercolor/ pattern part of the brand guide.

Brand Guide (Watercolor)

The part Cara contributed to the most was the watercolor portion. She made custom watercolor portion to the brand guide which was to help give variety to the branding aesthetics. The other brand rules we’re kept in mind to make a cohesive extension to the brand guide.

Touch points

The touch points chosen were to help volunteers and food bank patrons. The first touch point was food bags that would be given to patrons of the foodbank to hold their food Their can often be guilt felt when going to a foodbank, the intent was to break down the sigma of using one. The second touch point is a folder for volunteer instructors to help keep them organized as well as holding study materials. Finally a volunteer mask to help cut down the risk of Covid which was a major barrier to getting volenteer’s to come out.