Sign Works 2023
Sign Works 2023
Mission
At Sign Works Cara was a Sign Designer, Brand Manger and Marketing Manger. Cara worked on brand awareness as well as signage for Sign Works as well as the community Sign Works Served. Some of the clients Cara has Designed for are the Purple People Bridge, University of Cincinnati, Xavier University, Kroger, local governments and military.
Branding
The idea for this brand guide was to use vintage branding to call on the heritage of Sign Works brand. Cara’s goal was to keep it very simple so people would focus more on the services provided. But still be colorful and engaging enough to get people attention.
The logo was inspired by vintage logo designs from the 70’s. Since the company was founded in the early 1970’s Cara took inspiration from retro logos, but tired to give the signs a more contemporary modern fee.
The colors we’re inspired by CMYK inks from the building UV ink printer. With her knowledge of vintage color pallets Cara got the ideas for warmer colors with vibrant blue accents. As well as using primary colors similar to the brands of the 70’s.
Font’s we’re also inspired by the theme of vintage. However, a lot of signs come in San Serif font’s so Cara used a very common san serif font to give a sense of familiarity. For headings she choose a serif font so that the font’s would contrast with on another.
Introduction
Based in Covington Kentucky, Sign works is a small business that’s been making signs for 40 plus years. After graduating college I met up with the new owner to work on his branding and marketing efforts.