Well 1 Chiropractic 2023
Well 1 Chiropractic 2023
Version 3
Business Cards
Version 2
Current
The logo was finished in January 2024. Brian opened his practice in the late spring. He used the color guidelines and typography in his logo to create a website, print media and branding for himself. With the tools provided Cara was able to help him find his brand voice.
Promotional Cards
Well 1
Fall of 2023 Cara met Brian Robinett. A Kentucky chiropractor who decided to go into business for himself doing private practice chiropracting. Brian wanted a sleek modern logo that had the name of his company and a spine. He wanted a logo that would be unique to his brand and to make his businesses services easily identifiable. Brian and Cara did 3 initial rounds of logo ideation until they landed on the finalized one. After a lot of typographical tweaking they devloped the logo you see today. It is used in his office in Cold Springs Kentucky, as well as on his website.
The font and color pallet created has become an integral part of Brian’s brand identity. The colors were inspired by Saitic back pain as well as the gradual healing process chiropractors can provide.
Process
Cara and Brian went through multiple ideas and innovations. Brian and his Wife we’re very hands on with finding the correct typographical layout as well as a logo that wouldn’t mimic other Chiropractors.
